Florin Baeriswyl
 Florin Baeriswyl
 白福瑞
 Country: Swiss
 Territory: Brand Strategy and Design

Swiss native Florin Baeriswyl co-founded dai—standing for design and identity—in 1987 in Zurich. Over the next 25 years, he has helped clients as diverse as Nestle, Swissair, USM, Red Bull, and Deutsche Bank clarify their brand and communicate it through design. He believes in “BESIGN”—holistically designing a brand’s touchpoints so consumers can understand and identify with a brand. Recognized with multiple reddot, iF, and Good Design Awards, he integrates design with communication to ensure that the brand is seen, felt, and remembered by consumers.
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